In February 2003, planning for the Xenon software platform began, and was headed by Microsoft's Vice President J Allard. Known during development as Xenon, Xbox 2, Xbox FS, Xbox Next, or NextBox, the Xbox 360 was conceived in early 2003.
The Xbox 360 also brings back Xbox Live with a number of improvements and new features. The release of these additional services and peripherals helped the Xbox brand grow from gaming-only to encompassing all multimedia, turning it into a hub for living-room computing entertainment.
New wireless controllers with a number of designs, expanded hard drives and the Kinect sensor. The Xbox 360 also included a number of new features and add-ons such as- the ability to stream music, television and films though Xbox Music, Xbox Video and third-party content services.
